Erik Berte
FOXBusiness

Hungry? Just pick up your remote.

Domino’s Pizza (DPZ) and TiVo (TIVO) have teamed up to let subscribers order pies right from their televisions.

Launched Monday, this new free service for TiVo subscribers with a broadband Internet connection lets users order pizza and even track delivery timing all from their remote.

“This is the first step in the future of customer interactions with the brands they seek to engage with and buy from. This is the first time in history that the ‘on-demand’ generation will be able to fully experience couch commerce by ordering pizza directly through their television set. You’ll see a television ad for Domino’s and you’ll click ‘I want it’ through your remote. In about 30 minutes, your pizza will show up at your door,” said VP of precision and print marketing at Domino’s Rob Weisberg.

Think it might be hard to type in your address on that tiny remote? Subscribers also have the option to go to Dominos.com and register for an account for a login they can just enter instead.

And for those feeling too much like a couch potato, there’s also an option for in-store pickup.

TiVo has other interactive features as well, including the ability to shop Amazon.com (AMZN), said Bressner, or look up movie listings and order the tickets on Fandango.

This is not the first landline-ordering alternative for Domino’s Pizza, which also allows customers to order pies over the web or from their cell phones.

Pizza Hut, one of Domino’s competitors, also allows online and mobile ordering of pizza, but takes it a step further with text-message ordering. Pizza Hut is owned by Yum Brands (YUM).

TiVo is a digital video recording service that lets subscribers tape their favorite shows and pause live TV.

Domino’s Pizza is a pizza store chain with over 8,700 franchised and company-owned locations.

Read more at http://www.foxbusiness.com/story/markets/industries/retail/dominos-tivo-partner-pioneer-couch-commerce/